Brasilshop 2007

Latin America’s largest shopping center retail event was held from June 27 to 30, 2007, at Expo Center Norte. The event was composed of the Congresso Internacional de Varejo de Shopping (International Shopping Center Retail Conference) and an Expo, where shopping center storekeepers met with developers and suppliers like in a Leasing Mall.

J2 was responsible for the strategic definition of the Conference topics and speaker schedule and also for the communications and relationship campaign.

The organization of the Conference had the institutional support of Alshop – the Brazilian Shopping Center Storekeepers’ Association.