Brasilshop 2008

Latin America's largest shopping center retail event was held from June 27 to 30, 2007, at Expo Center Norte. The event was composed of the Congresso Internacional de Varejo de Shopping (International Shopping Center Retail Conference).

J2 Marketing was responsible for the organization of the show, the strategic development of the Conference main topic – Point of Sale or Point of Puchasing? - , the schedule and speaker's contractor, also the communication management and relationship campaign. This show was a simultaneously event with the ABF' Franchising show promoted by ABF – Brazilian Association of Franchising - that represents the 4th. biggest franchising segment of the world.

Brasilshop 2008 international conference was an event with the institutional support of Alshop – the Brazilian Shopping Center Storekeepers' Association.