Brand Promise: A challenge for CRM

The power of brand thought in organizations.

A round table with executives and strategic managers, held in October 2006 at the Clube Transatlântico, in São Paulo, and attended by over 250 people. The event was held in celebration of the 18th anniversary of Plusoft, a leading Brazilian CRM solutions company.

The road to innovation lies in the brand promise. Developing shortcuts to this road of creative business management is the challenge facing every executive who has a commitment to the customer view.

Guests:

Shaun Smith, international Customer Experience consultant, author of the books: “Customer Experience Management” and “See, Feel, Think, Do: The Power of Instinct in Business.” He is a world leader in training executives in strategy and branding matters. Shaun Smith is the head of the London-based firm ShaunSmithCo.

Filomena Padron, Branding and Brand Language Consultant with Natura.

Antônio Roberto de Oliveira, director, founder and brand strategist of Lid Brand + Experience and Design, Branding Strategies and Customer Experience specialist.

Carlos Ferreirinha, one of the persons most knowledgeable about the luxury industry in Brazil. A former president of Louis Vuitton Brazil and CEO of MCF Consultoria.

Angela Hirata, responsible for positioning the Havaianas brand in the international market. With the team she started to form in 2000, she has revolutionized the Made in Brazil brand.

Marcelo Santiago, Special Projects Director with Agencia Click, the online voice of Brazil’s major brands. He has worked with interactive media since 1996 and, in 1998, he was the first Latin-American invited to the WPP Interactive Community.

Rafael Sampaio, executive vice-president of Associação Brasileira de Anunciantes (the Brazilian Advertisers Association) and editor of “About”, a magazine founded by him and which is one of Brazil’s main communication and marketing publications.

Event Pictures